McLuhan felt that technology included many mediums that changed society, not necessarily for the better. Technology is ever-changing and with all the advancements, especially today, it is helping and harming individuals. McLuhan would probably feel that the advancements are destroying society, and making us care about things that are not truly important. However, because he refers to the medium as the message, in this photoshop picture, the iPad is the medium. The message it is giving is a whirlwind of communication, in so many possible forms. The iPad has so many ways of connecting, even across the globe. People from Spain can interact with those in New York with the click of a button. It's that simple. It greatly references McLuhans idea of the global village that is becoming more and more prominant. I added the guy with the lightbulb, because all the advancements in technology are so innovative and are technically "inventions". On the Ipad, instead of showing apps, i showed all the ways it is effecting society. The iPad makes art and being artistic technologically much easier and innovative. Facebook allows those across the globe to interact and connect with businesses, advertising, and in many other ways. The iPad makes business much easier; you can pay bills, buy items, use the stock market, and even work from home or on the go now with the iPad. Now you don't even have to stop what you are doing, you can just shop online with the iPad and find cheapest prices. Everything with the iPad is at your fingertips.
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